Housework ? A family affair

How do you encourage a whole family to work together on household chores ?

Nipto is a mobile app that helps households plan and manage chores, addressing the often unequal distribution of domestic tasks. This campaign portrays families united against the daily grind of household chores, personified as frightened monsters. The dynamic and determined characters reflect the app’s playful approach, encouraging every family member to take part through a scheduling and scoring system. The campaign aims to promote a fairer distribution of household chores by highlighting the value of teamwork and changing how these everyday tasks are perceived.